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@applovin-mobile-engineering applovin-mobile-engineering released this 06 Jan 18:28
· 1093 commits to master since this release
release_11_0_0
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Learn about vigilant mode.

Major Features

  • Native ads for MAX and AppLovin Exchange, as well as various adapters. Mediation Debugger has support for testing native test ads, but not native ads from live waterfall yet.
  • VAST 4.0/4.2 support.
  • Added the OMID SDK directly into our SDK for viewability measurement.
  • Add support for FireOS - full e2e support to come later in Q1.
  • Amazon Publisher Services integration support for external publishers.
  • JS Tag Ads via MAX.
  • Direct Sold ads and "Deep Link+".
  • TCFv2 for pubs using standard consent frameworks - SDK will retrieve IABTCF_gdprApplies and IABTCF_TCString and remove flagged mediated networks from the waterfall and flagged DSPs from bidding.
  • 1P data passing - APIs to pass in YoB, gender, maximum ad content rating, email (hashed), phone number (hashed), keywords list, interest lists.
  • Location collection - If the permission is already granted by the app, the SDK will pass up the lat/long. This is disable-able via an API
  • Ad closeability improvements.
  • Support for compiling the now-open source'd adapters. (iOS only, Android is compilable already)
  • Lock Screen Ads - Android pubs can now display MAX interstitial ads in the lock screen by passing in a ViewGroup. So far, only AppLovin adapter has e2e support - the other adapters will require custom work by the publisher.

Minor Features

  • Add RevenuePrecision API to associate ad revenue with the precision.
  • Update Google Play Services ads-identifier dependency from 17.0.0 to 17.1.0.
  • Add support for pubs to pass “custom data” to be replaced in ILRD postbacks via the URL’s {CUSTOM_DATA} macro.
    Add support for passing in “local extra parameters” from the integration to the adapters. This is a very useful API for publishers who want to add extra functionality into the now open source’d adapters. This is used for Amazon integrations as well.

Bug Fixes

  • Fix Mediation Debugger popping up incorrect alert for missing AD_ID permission on Android emulators.
  • Fix onPreDraw() crash.
  • Fix -5200 fullscreen ads display error edge case due to specific ProGuard rules.
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