Can Robyn enable Geo or segment level analysis? #856
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SeanRichterWalsh
DongHarry-Kang
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Hi all - I am currently learning Robyn and Lightweight MMM. I noticed that Lightweight MMM allows Geo labels which can provide segment (market as different geo label) level ROI and sales contribution per channel. However, I do not see such function in Robyn. is there anything we can do with Robyn if I want to know ROI and sales contribution per channel in different segments? |
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Answered by
SeanRichterWalsh
Nov 9, 2023
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Not in the same way as LightweightMMM. I think you would have to split your data by geo and then build a Robyn MMM for each subset. |
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DongHarry-Kang
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Not in the same way as LightweightMMM. I think you would have to split your data by geo and then build a Robyn MMM for each subset.