online_retail_analysis

• Analysis of the Online Retail II dataset provided by the UCI, which contains transactions (including cancellations) carried out by an online retailer (mainly focused on gift items) between 01/12/2009 and 09/12/2011. The project is divided in 4 parts:
  • EDA and extraction of the most relevant business insights in the dataset.
  • Segmentation the customers into groups according to their purchase patterns and product purchases, and characterise/ quantify the obtained customer personas.
  • Customer churn prediction by the end of 2011.
  • Calculation of Customer Lifetime Value for each customer.