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e-commerce

eCommerce course

Course outline

https://mksaad.wordpress.com/2018/09/18/business-administration-and-e-commerce/

Instructor: Motaz Saad

Course Name: Business Administration and e-Commerce

Course ID: SICT 4419

Term: Fall 2017

Prerequisites: To take this course, students must have basic knowledge of databases and web programming

Course Description

This course introduces the students with the essentials of e-commerce, how EC is conducted and managed. It focuses on the technology and management issues surrounding e-commerce. The topics include an introduction to e-commerce and e-marketplaces, Internet consumer retailing, e-commerce models and applications, e-government, online advertising, building e-commerce applications, e-commerce security, e-payment systems.

Course Objectives

After completion of this course you should be able to build e-commerce systems, and learn the techniques for designing, implementing, and maintaining these systems using open-source software.

Textbook

Electronic Commerce: A Managerial and Social Networks Perspective, 8th Edition. 2015. Authors: Turban, E., King, D., Lee, J.K., Liang, T.-P., Turban, D. ISBN 9783319100913.

Course Content

Week 1 EC: Overview, Mechanisms, Infrastructure, and Tools

Week 2,3 Retailing in EC

Week 4,5 B2B in EC

Week 6,7 Innovative EC Systems

Week 7,8 Mobile Commerce

Week 9,10 Social Commerce

Week 11,12 ‫‪Social‬‬ ‫‪media‬‬ ‫‪marketing‬‬ ‫‪SMM‬‬

Week 13 Marketing and Advertising in EC

Week 14 Launching EC successful